Jimmy Choo’s I Want Choo perfume has garnered international acclaim for its sensual luxury since the fragrance first premiered during the 2020-21 season.
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In this review, we guide readers through everything they need to know about I Want Choo and how its scent profiles can keep them turning heads for all the right reasons.
Who Makes It?
Jimmy Choo and his niece Sandra Choi launched the modern luxury accessory brand in 1996.
At its inception, Choo was himself, a shoemaker setting out to design extravagant shoes catering to celebrities, royalty, and fashion icons around the globe.
In the 25 years following the brand’s launch, Jimmy Choo grew into a contemporary fashion powerhouse with a range of products that now transcends far more than footwear.
Growing from its targeted, fashion house beginnings, Jimmy Choo now offers a range of perfumes for women.
Launching its first signature Eau de parfum in 2011, a fragrance line was a logical next step for the accessories giant who saw scent as much a part of a woman’s identity as her shoes or any other accessory.
Nine years after its premiere fragrance debut, the Jimmy Choo I Want Choo perfume’s release date occurred late in 2020.
Promotional materials released in advance of the launch aimed to capture the daring, fun, high-fashion energy of the red carpet for which the brand is known.
By exchanging inspiration and blending ideas, the trio created a fragrance that is uniquely harmonious but a standout in its own right.
In I Want Choo, citrus top notes of peach and mandarin orange combine with a woody base to produce a Jimmy Choo fragrance that stays fresh from the first spritz to dry-down.
Peach and white floral top notes combine with jasmine middle notes and a vanilla base, resulting in a sensual, rich, and exotic scent.
The vibrant base also includes benzoin for an all-over gourmand feel the second it hits the nose. The combined effect of these scent notes in I Want Choo is one of the best Jimmy Choo perfumes and a perfect gift for any fragrance lover.
Who Would Like It
Whether a woman wants a stand-alone bottle or Jimmy Choo I Want Choo perfume gift set, this fragrance is a fantastic complement to any young or working woman on the go looking to bring a happy, adventurous smell with them.
I Want Choo’s dry-down aroma highlights the scent’s woodsy feel and offers a more masculine smell that can provide a deodorizing effect.
This creates a more elegant scent profile that isn’t overly sweet but retains the fragrance’s first burst of peach sweetness.
When to Wear It
As an amber floral scent, I Want Choo includes added flexibility not always present in other fragrances.
I Want Choo provides a floral flounce of spring in a bottle that can be worn into summer and early fall. One can even wear this perfume in winter if they’re looking for a breath of floral freshness.
The pleasant dry-down means that this happy fragrance will keep the wearer going all day long without losing any of the bounce in their step.
However, the versatility of Jimmy Choo’s I Want Choo perfume means the intoxicating dry-down can also offer an appealing allure during long evenings.
Where to Wear It
As a popular scent that isn’t overly dramatic, the peach notes in Jimmy Choo I Want Choo perfume are a crowd-pleaser. Wear it running errands for a burst of invigoration or during the evening to feel sweet yet elegant on a night out.
Packaging and Presentation
Jimmy Choo’s I Want Choo perfume (100ml) comes in a stylish glass bottle that many associate with the brand’s iconic perfumery.
A hammered, jeweled effect completes the gold spray cap, which includes the Jimmy Choo logo highlighted by the perfume’s peach tint.
The sleek bottle that comes with the I Want Choo perfume (3.3oz) is just the starting point of the brand’s characteristic luxury packaging.
The sparkling, red box sets off gold lettering that complements the bottle’s pink and gold look for an effect that is nothing short of bespoke luxury.
At first impression, I Want Choo welcomes the wearer with a soft, sparkling, and feminine scent wrapped around a jasmine middle and red spider lily with a woodsy finish.
The elegant, floral scent fades into a boozy, dry-down to produce an indulgent perfume. Darker base notes prevent an overly sweet or soapy dry-down that is reminiscent of other floral fragrances but stands apart.
Different varieties of perfume have different longevity and staying power based on their ingredients and composition.
I Want Choo’s sillage is moderate and not overly dominant, nicely complementing the scent’s longevity. With a staying power that is stronger than others, this fragrance will stay with a person throughout the day for all the right reasons.
Pros and Cons
In this Jimmy Choo I Want Choo perfume review, we touched on several attributes, from the fragrance’s scent notes to its packaging. These characteristics highlight the positive aspects and drawbacks of I Want Choo relative to comparable perfumes.
- Dry-down offers a masculine, deodorizing effect that isn’t too sweet
- Versatile enough to wear during the day or on date night
- Stylish packaging highlights luxury, classic design on any vanity
- May need more frequent reapplication
- More suited to young and middle-aged women
In this guide to Jimmy Choo I Want Choo perfume, we discussed everything a buyer must know about the perfume itself, as well as everything they need to know about wearing it to perfection.
From luxury scent notes to designer bottles, this scent is sure to remain a fragrance staple for the Jimmy Choo woman.
Selena Marc is a fragrance enthusiast, freelance writer, and dog mom living in Houston, Texas. When she's not writing about her favorite new perfumes, you can find her enjoying yoga or a morning hike.