About Us
Perfume is the art that makes memory speak.
— Perfumer Francis Kurkdjian
Hi there! We’re a small team of fragrance lovers in the US, Europe, New Zealand, South Africa, and Bali (yes, we’re all jealous) who enjoy trying new scents and writing about what we smell.
Scent is inextricably linked to both memory and emotion. Whether it’s feeling confident for your big interview or wedding day, or a whiff that instantly transports you to childhood, fragrance is powerful.
Our goal is to make you feel comfortable wearing and understanding fragrance.
Make me a perfume that smells like love.
— Designer Christian Dior
Conversations with the Noses
Over the years we’ve sat down with more than 30 of the industry’s leading perfumers, founders, and fragrance historians — the people who actually create the scents we review. A few favorites to start with:
- Francis Kurkdjian — perfumer and founder of Maison Francis Kurkdjian
- Maurice Roucel — the legendary master perfumer behind Musc Ravageur
- Olivier Cresp — on 20 years of Dolce & Gabbana Light Blue
- Quentin Bisch — creator of the Parfums de Marly Delina series
- Jean-Christophe Hérault — creator of Creed Aventus
Browse the full collection in our interviews archive.