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Floral Street is the London house founded in 2017 by Michelle Feeney, proving that fine fragrance can be vegan, cruelty-free, sustainably made, and affordable — all wrapped in vivid, very British design. These are the ones to try first.
I saw a gap in the market for a sustainable, modern brand that offers fine fragrance at an affordable price.
The Best Floral Street Fragrances
Ylang Ylang Espresso
Key notes: tangerine, Sichuan pepper, rose, jasmine, tiramisu accord, patchouli, ylang
The standout — an unusual floral-coffee that pairs creamy jasmine and ylang with a rich tiramisu-and-patchouli base.
Wonderland Peony
Key notes: blackcurrant, pink pepper, Sicilian lemon, pink guava, violet, peony
A bright, juicy fruity-floral — sweet peony and violet lifted by pink pepper.
Neon Rose
Key notes: pear, galbanum, bergamot, cassis, apple blossom, jasmine
A fresh, youthful rose with a green galbanum snap and a warm amber undertone.
Chypre Sublime
Key notes: pink pepper, geranium, damask rose, violet, patchouli, labdanum, benzoin
A modern take on the chypre — heady rose over mossy, resinous depths.
From our sister brand, Fernweh Editions
Sweet Almond Blossom
Key notes: almond, cherry blossom, heliotrope, musk
A soft, powdery almond floral — cosy and gently gourmand.
Floral Street FAQ
Is Floral Street vegan and cruelty-free?
Yes — the brand is certified vegan and cruelty-free, and emphasises sustainable, recyclable packaging.
What is Floral Street’s most popular scent?
Ylang Ylang Espresso, its distinctive floral-coffee, is the house standout, alongside the sweet, crowd-pleasing Wonderland Peony.
Selena Marc is a fragrance enthusiast, freelance writer, and dog mom living in Houston, Texas. When she's not writing about her favorite new perfumes, you can find her enjoying yoga or a morning hike.
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